Moi Moi Sauce
Goes With Everything

Arron Maddix’s entrepreneurial journey began in the bustling kitchen of a Michelin-star restaurant, where he honed his skills as a young chef. It was there that he mastered the art of sauce-making, a craft that would later become Moi Moi Sauce. Driven by a passion to challenge the status quo, he set out to create a product that not only paid homage to his background but also embraced the concept of fusion cuisine. he believed that by blending traditional Caribbean ingredients with innovative culinary techniques, he could create a condiment that would stand out in the market and encourage a cross-pollination of cultural understanding. This belief led to the birth of Moi Moi Sauce Original, a flagship product that embodies the essence of his culinary philosophy. The journey to launching Moi Moi Sauce was fuelled by a desire to revolutionise the condiment market by offering multicultural alternatives to traditional options like ketchup.

“I wanted to prove that tradition doesn’t have to confine a cuisine; instead, it can serve as a foundation for innovation and creativity.” – A.M

By leveraging his expertise in Michelin standard sauce-making and incorporating the flavours he grew up with, he was able to create a range of unique and flavourful condiments that he is incredibly proud of.

“Moi Moi Sauce is more than just a business to me; it’s a testament to the power of cultural fusion and the endless possibilities that arise when we dare to question and explore beyond the familiar.” – A.M